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Early is a smartphone application that helps parents with their daily baby caring process in real time. Early mobile application includes daily personalized advice and a meal planner. It also provides mothers with useful tips on nutrition, sleep, and growth of the baby. Early enables parents to make contacts based on their babies’ preferences, issues, and growth stages. Parents with similar situations are matched and they will be able to keep up together to their babies’ rapid changing needs. Early is described as a ‘smart combination of medical science, big data and predictive analysis.’