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Toutiao is a feed reader that tries to integrate the most relevant contents for users by gradually learning what the readers enjoy through analysis on data obtained from their social networking accounts. Spearheading in the development of intelligent recommendation engine, it helps content creators distribute their work to interested individuals. Engineers use the technology of machine learning and data mining to recommend the most relevant content for users. By Dec 2016, Toutiao served over 78 million daily active users.