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Headquartered in Cape Town, South Africa, Hepstar provides specialised Travel Ancillary and Insurance Product Merchandising services to online travel merchants. Hepstar's technology is geared towards optimising partner insurance sales through content aggregation, personalisation, engagement, advanced promotional tools and continuous AB testing. Hepstar received US$2 million in funding from Amadeus Capital Partners, which it plans to use to expand its global reach.
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