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LinkMAXTM platform is a bespoke piece of mobile technology built from the ground up. It incorporates the latest in mobile ad-serving and tracking technology to ensure all campaigns are delivered and monitored effectively. The LinkMAXTM platform recognises mobile users devices when they click on a piece of advertising creative served within a publishers mobile site or app. Using the latest unique user identification technology LinkMAXTM then monitors browsing activity and recognises when a consumer completes an action via an advertisers mobile site. All variables such as impressions, clicks and actions are monitored and recorded within the system and can be accessed at any time. International traffic can also be identified allowing advertisers to target more efficiently.