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Using MakeCents, merchants will be able to create, tie-in or build-out loyalty programs with cash purchases. Merchants will be able to marry transactional data from cash purchases with unique customer profiles, enabling deep, actionable insights into buying habits. Consumers will be able to accept cash funds on a mobile wallet. MakeCents ultimate goal is to create an end-to-end ecosystem that connects manufacturers, distributors, retailers, financial institutions, and consumers on a decentralized platform. MakeCents Charitable Giving product hopes to give merchants, charities, and consumers a fast, easy, and secure way to donate and collect spare change without ever touching a coin. We believe that through this “giving ecosystem,” charities can connect to new merchants and consumers can connect to new charities.

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