The experience I had with this company was outstan...
The experience I had with this company was outstanding. They provide great services and their website is easy to navigate. Highly recommended!
The experience I had with this company was outstanding. They provide great services and their website is easy to navigate. Highly recommended!
The services provided by this company are impressive. I was pleasantly surprised by the quality of their work. Highly recommended!
I'm really happy with the services provided by Adledger. Their website is easy to use and the team is very helpful. 👏
I've been using the services of Adledger for a while now and I must say that they are excellent. Their website is easy to navigate and their customer support is always helpful.
I recently came across a company that provides outstanding services. Their website is impressive and user-friendly. I had a great experience and would definitely recommend their services.
I recently had the pleasure of working with Adledger and I must say they exceeded my expectations. Their services are great and their team is highly professional.
😊 Adledger is doing an amazing job! Their services are top-notch and their website is user-friendly. I'm impressed with their professionalism. 😄
Adledger is a great company! They provide excellent services and have a user-friendly website. The team is very professional and responsive. I highly recommend Adledger!
👍 Adledger is simply amazing! They have done a fantastic job in providing top-notch services. I can't express how satisfied I am with their service. 💯
Adledger is a trustworthy company. They provide great services and their website is user-friendly. I am very happy with their service.
Adledger is a reliable company. They offer excellent services and their website is very user-friendly. I would definitely recommend them to others.
AdLedger:通过区块链技术在广告中建立信任和透明度
AdLedger 是一个非营利性联盟,旨在通过利用区块链技术彻底改变广告业。该公司的使命是为区块链和密码学在媒体和广告中的应用制定规则和标准,最终目标是提高数字广告生态系统的透明度、问责制和信任度。
数字广告世界长期以来一直受到欺诈、缺乏透明度、广告拦截和隐私问题等问题的困扰。广告商经常难以验证他们的广告是否被真人或机器人看到。由于广告拦截软件阻止广告在其网站上显示,发布商在通过内容获利方面面临挑战。消费者越来越关注他们的个人数据是如何被收集和用于有针对性的广告的。
AdLedger 试图通过利用区块链技术的力量来应对这些挑战。区块链是一种分散的分类账,可以跨多个节点或计算机安全地记录交易。它提供了所有交易的防篡改记录,未经所有相关方的一致同意,不能更改或删除。
通过将区块链技术应用于数字广告,AdLedger 旨在创建一个更加透明和值得信赖的生态系统,广告商可以在其中验证他们的广告是否被真人看到,发布商可以确保他们在其网站上展示广告时获得公平的补偿,消费者可以更好地控制如何将他们的个人数据用于有针对性的广告。
AdLedger 取得重大进展的一个关键领域是打击广告欺诈。根据最近的估计,广告欺诈每年给广告商造成数十亿美元的损失。欺诈活动,例如点击农场(在广告上生成虚假点击)、机器人流量(自动化程序模拟人类行为)、域欺骗(欺诈网站模仿合法网站)和广告堆叠(多个广告叠加在彼此)都会导致这个问题。
AdLedger 的解决方案涉及创建一个共享分类账,参与广告交易的所有各方都可以在其中记录他们的活动。该分类账为所有交易提供透明且不可更改的记录,从而更容易检测和防止欺诈活动。 AdLedger 也在探索智能合约的使用,这是一种自动执行的合约,买卖双方之间的协议条款直接写入代码行。
AdLedger 取得长足进步的另一个领域是促进隐私和数据保护。该公司认识到,消费者越来越关注广告商如何收集、使用和共享他们的个人数据。为了解决这个问题,AdLedger 正在探索通过去中心化身份解决方案让消费者更好地控制他们的数据的方法。
AdLedger 的方法涉及创建一个分散的身份系统,允许用户控制对其个人信息的访问。用户将能够选择他们想要与哪些公司共享数据以及出于何种目的。这将为用户提供更大的透明度并控制他们的数据如何用于有针对性的广告。
除了在广告欺诈预防和隐私保护方面的工作外,AdLedger 还专注于为基于区块链的广告解决方案制定标准。该公司认为,行业利益相关者之间的合作对于推动区块链技术在数字广告中的采用至关重要。
AdLedger 的联盟包括来自整个数字广告生态系统的领先公司,包括广告商、出版商、代理机构、广告技术提供商、区块链初创公司、学术机构和行业协会。通过将这些不同的利益相关者聚集在一个屋檐下,AdLedger 旨在促进协作和创新,以开发基于区块链的数字广告解决方案。
综上所述
AdLedger 的使命雄心勃勃但必不可少:通过区块链技术在数字广告中建立信任和透明度。通过利用分布式账本和密码技术(如智能合约或去中心化身份系统 (DID))的力量,Adledger 旨在创建一个更加透明的生态系统,所有相关方都可以从增加的问责制中受益,同时减少与传统在线相关的欺诈风险或隐私问题广告。凭借其行业领导者联盟,AdLedger 处于有利地位,可以推动数字广告中基于区块链的解决方案的创新和采用。