The website was incredibly user-friendly and the data provided was comprehensive. I was pleasantly surprised by the accuracy of the analytics and how it helped me make important social media decisions. Highly recommend!
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I had a great experience with Nielsen Social. The team was helpful and responsive throughout the entire process. They delivered high-quality results that exceeded my expectations. I highly recommend their services!
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Nielsen Social is an exceptional company! Their platform helps me monitor and analyze my social media performance effectively. The intuitive interface makes it easy to extract meaningful insights. Highly recommend!
Nielsen Social：社会绩效衡量的终极解决方案
在当今的数字时代，社交媒体已成为我们生活中不可或缺的一部分。它不仅是与朋友和家人联系的平台，也是企业接触目标受众的强大工具。随着社交媒体的日益普及，品牌必须准确衡量其社交绩效。这就是 Nielsen Social 发挥作用的地方。
Nielsen Social 是为电视和体育品牌提供综合社会绩效衡量的领先供应商。他们的旗舰产品 Social Content Ratings® (SCR) 将领先社交平台上的数十亿次对话整合为全面、集成和可操作的见解。
借助 SCR，Nielsen Social 提供有关观众如何在 Facebook、Twitter、Instagram 和 Snapchat 等社交媒体平台上参与电视节目和体育赛事的实时数据。这些数据有助于电视网络和体育联盟实时了解他们的内容如何与观众产生共鸣。
Nielsen Social 的 SCR 具有多项优势，使其从市场上的其他解决方案中脱颖而出：
1) 全面覆盖：Nielsen Social 覆盖美国所有主要电视网络，包括广播网络（ABC、CBS、NBC）、有线网络（ESPN、CNN）以及流媒体服务（Netflix）。它们还涵盖重大体育赛事，例如 NFL 比赛和 NBA 季后赛。
2) 实时数据：借助 SCR 的实时数据功能，客户可以在直播或活动期间监控观众参与度。这使他们能够根据受众反馈即时调整营销策略。
3) 可操作的见解：Nielsen Social 为客户提供可操作的见解，帮助他们根据最适合目标受众的方式优化内容策略。
4) 可定制的报告：客户可以使用 SCR 的用户友好界面，根据自己的特定需求定制报告。他们可以根据他们想要衡量的内容从各种指标中进行选择，例如印象、参与度或情绪分析。
5) 竞争基准：客户可以使用 SCR 的基准功能将他们的社会绩效与竞争对手进行比较。这有助于他们了解如何在竞争中脱颖而出，并确定需要改进的领域。
Nielsen Social 的 SCR 已被美国主要电视网络和体育联盟广泛采用。它已成为这些组织准确衡量其社会绩效并根据受众反馈优化其内容策略的重要工具。
总之，Nielsen Social 是衡量社会绩效的终极解决方案。凭借其全面的覆盖范围、实时数据功能、可行的见解、可定制的报告和具有竞争力的基准测试功能，它为客户提供了一个完整的包来准确衡量他们的社会绩效。如果您是希望根据观众反馈优化内容策略的电视网络或体育联盟，那么 Nielsen Social 的 SCR 是您的完美解决方案！
nielsensocial.com
