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Highly professional and customer-focused sports marketing solutions.
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Tar Heel Sports Properties：为大学和品牌释放价值
Tar Heel Sports Properties 是美国领先的多媒体版权管理服务提供商 LEARFIELD 的子公司。该公司专注于创建定制营销解决方案，帮助大学和场馆最大限度地提高收入潜力，同时将品牌与粉丝联系起来。
Tar Heel Sports Properties 拥有 50 多年的行业经验，已成为北卡罗来纳州高校值得信赖的合作伙伴。该公司的投资组合包括该州一些最负盛名的机构，包括北卡罗来纳大学教堂山分校、北卡罗来纳州立大学和维克森林大学。
在 Tar Heel Sports Properties，我们了解每所大学都是独一无二的。这就是为什么我们与客户密切合作，以制定符合他们的目标和目的的量身定制的营销策略。我们的专家团队对大学体育领域有着广泛的了解，可以提供有关粉丝行为和偏好的宝贵见解。
我们的核心优势之一是我们能够创造出能引起粉丝共鸣的引人入胜的内容。我们制作高质量的视频内容、播客、社交媒体活动、电子邮件通讯和其他有助于建立品牌知名度和推动参与的数字资产。
除了创造引人入胜的内容外，Tar Heel Sports Properties 还为希望与大学体育迷建立联系的品牌提供广泛的赞助机会。我们的团队可以根据您的目标受众人口统计数据和预算帮助确定合适的合作机会。
我们已经与北卡罗来纳州各个行业的一些最大品牌建立了关系，例如 UNC Health Care 或 Blue Cross Blue Shield NC 等医疗保健提供商； BB&T 或 First Citizens Bank 等金融机构；雪佛兰或丰田等汽车公司； AT&T 或 Verizon Wireless 等电信公司；百事可乐或可口可乐装瓶公司等食品和饮料公司；沃尔玛超市或塔吉特公司等零售店。
我们的合作伙伴关系旨在为相关双方提供可衡量的结果。我们使用数据驱动的洞察力来跟踪活动绩效指标，例如赞助内容在社交媒体平台（Facebook/Instagram/Twitter）上产生的印象，由放置在大学体育部门网站（UNC Athletics/Wake Forest Athletics）上的横幅广告驱动的网站流量/NC State Athletics），通过赞助商在大学场馆（Dean E Smith Center/PNC Arena/Lawrence Joel Veterans Memorial Coliseum）举办的比赛/活动期间提供的促销代码产生的门票销售。
在 Tar Heel Sports Properties，我们相信通过慈善活动回馈我们的社区，旨在支持当地慈善机构/非营利组织，重点关注我们从罗利-达勒姆-教堂山地区运营的北卡罗来纳州社区内的教育和青年发展计划向南向夏洛特大都市区，包括温斯顿塞勒姆/格林斯博罗地区！
综上所述，
Tar Heel Sports Properties 不仅仅是一家多媒体版权管理公司，它还是一家战略合作伙伴，致力于为大学释放价值，同时将品牌与北卡罗来纳州热情的大学体育迷联系起来。凭借其在营销战略制定方面的深厚专业知识，以及其在整个北卡罗来纳州境内大学体育部门的广泛网络——当您的组织需要帮助驾驭这个复杂的环境时，没有更好的选择！
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